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The renowned Brazilian pop sensation, Anitta, is set to co-headline the highly anticipated 2023 UEFA Champions League Final Kick Off Show on June 10th alongside the acclaimed GRAMMY-award winning artist, Burna Boy. This captivating entertainment extravaganza, sponsored by Pepsi, will feature the dynamic collaboration between these two global icons.
Anitta, the electrifying performer behind hits like “Envolver,” is bringing her signature high-energy pop production to the grand stage of the world’s largest annual sporting event, set to unfold at Istanbul’s Atatürk Olympic Stadium. Expressing her excitement, Anitta exclaimed, “I’m thrilled that the news is finally out! It’s an honor to grace the stage at the UEFA Champions League Final Kick Off Show sponsored by Pepsi, and I’m especially excited to share the spotlight with Burna Boy.” Anticipating an unforgettable experience, she added, “We’re gearing up to deliver an unforgettable performance for fans both in the stadium and across the globe, so mark your calendars for June 10th – this is a show you won’t want to miss!”
Pepsi has stirred up anticipation for their forthcoming performance by unveiling a dynamic short film titled “The Prep,” showcasing Anitta and Burna Boy in classic Pepsi style. In this visually captivating film, viewers are treated to a behind-the-scenes glimpse as each artist prepares in their football-themed dressing rooms, immersed in the rhythm of Burna Boy’s “It’s Plenty” and Anitta’s “Envolver.” The scene then shifts to the iconic UEFA Champions League tunnel, where the duo strides side by side into a roaring stadium, igniting an electric atmosphere that promises an unforgettable spectacle.
Pepsi is extending a special invitation to fans to be a part of their sensational performance through the #PepsiKickOffShow challenge. Launched in March, this innovative challenge encourages fans to demonstrate their extraordinary ball skills and dance prowess. It marks a significant first for Pepsi, offering fans an unprecedented opportunity to actively participate in shaping the excitement of the event.
Gustavo Reyna, Pepsi’s Senior Director of Global Marketing, expressed the company’s pride in collaborating with the biggest and most captivating names in the music industry to deliver unparalleled entertainment experiences for fans worldwide. He shared, “This year’s 2023 UEFA Champions League Final Kick Off Show by Pepsi will feature co-headliners Anitta and Burna Boy, global superstars who embody our ‘Thirsty For More’ philosophy, celebrating people’s zest for life.” Reyna further emphasized the excitement surrounding fans actively participating in the unmissable show through the #PepsiKickOffShow challenge, remarking, “It’s set to be a truly fantastic spectacle!”
Guy-Laurent Epstein, UEFA’s marketing director, expressed his anticipation for an unforgettable spectacle this season, featuring an exciting lineup of artists poised to captivate the audience ahead of the UEFA Champions League Final in Istanbul. He emphasized UEFA’s pride in their enduring partnership with Pepsi, which continually enhances the excitement for fans worldwide. Epstein added, “We are eagerly anticipating the opportunity to share this season’s UEFA Champions League Kick Off Show by Pepsi with everyone.”
For the seventh consecutive year, Pepsi and UEFA are commemorating the Champions League Final with a dazzling music performance showcasing the world’s most captivating artists. Dubbed The Kick Off Show by Pepsi, this event serves as a thrilling convergence point for both football and music enthusiasts, promising an unforgettable entertainment experience. Broadcasted in over 200 countries and territories worldwide, this spectacle unfolds just moments before the highly anticipated fixture of the club football calendar kicks off. The event serves as a perfect embodiment of Pepsi’s global campaign, “Thirsty For More.”