Want to add more video to your YouTube channel? Wondering how to develop a content plan for YouTube. Adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement. In this article, you’ll discover five types of YouTube video to add to your business channel.
Create a Featured Video to Tell Viewers What They’ll Find on Your YouTube Channel
Have you ever visited a business’s website to find there wasn’t an About Us page and you had trouble figuring out what they’re all about? Many people click away when they can’t figure out where to find that information. You don’t want that to happen on your site, nor on your YouTube channel.
Channel introduction videos are the best way to tell new visitors about your business and the content you’re sharing on YouTube. In your video, welcome users to your channel and let them know what you do. Unfortunately, plenty of businesses with otherwise amazing channels forget to use intro videos.
When you introduce your YouTube channel, keep the video short, between 30 seconds and 2 minutes. Include content that’s as evergreen as possible so you don’t have to worry about updating the video constantly, although you should check every six months to make sure it’s still relevant.
Produce Tutorials to Help Customers Use Your Products
For businesses, tutorials are one of the most valuable types of YouTube video. How-to content continues to perform well because it offers viewers obvious and tangible benefits. Tutorials allow you to establish your expertise and simultaneously promote your products and services.
Tutorials should focus on a problem and a step-by-step solution. For example, if learning different ways to tie a scarf would help customers use your product, provide a step-by-step tutorial on tying scarves.
Because tutorials are so valuable, you can integrate them into your content marketing. Link to relevant blog posts in the Comments section. At the end of the video, include a call to action and prompt viewers to follow a link to your site. This call to action can usher new users into the sales funnel, especially if you encourage viewers to leave a comment or contact you with questions.
Make Educational Videos to Explore Focused Topics
Educational videos, like tutorials, offer viewers immediate value. Tutorials can technically fit into this category, but educational content isn’t limited to how-to videos. For example, instead of making a video tutorial on How to teach your dog to sit you could make a video that explains, Why you should adopt a pet.
Shoot On-Location to Give Fans an Inside Look at Your Business
Behind-the-scenes content is extremely popular on social media sites including YouTube. This type of video thrives on the transparency and authenticity that today’s customers crave.
When creating behind-the-scenes YouTube videos, make sure you have a purpose for the video. You can show off the new office space or demonstrate how a product is made. With a specific, brief topic, you can tell an engaging story and share insight or insider knowledge. In this way, behind-the-scenes content can help you shape how customers see you and your products.
In a behind-the-scenes video, featuring charismatic employees can help build the face of your company. To build rapport with your audience, choose someone who’s comfortable on camera and is naturally likable.
Design a Promo Video to Support a Marketing Campaign Launch
Most businesses start or are involved with a campaign at some point, whether it’s a promotional campaign like a social contest or partnering with a nonprofit for a fundraiser. Campaign kickoff YouTube videos are an effective way to announce your campaign and introduce it to your audience.
Keep your kickoff video under 2 minutes. In that time, tell people why they need to care immediately and pique their interest. Videos are a great choice for evoking an emotional response. Whether you want to generate excitement or pull at the heartstrings, make sure everything in the video targets that feeling.