Your website is your first digital impression and you want to make sure it’s a great one. It should reflect everything you want potential customers to know and remember about your business. To marketers and other business owners who have been around for a while, this is nothing new. Successful businesses are always trying to improve the quality of their websites to meet the needs of their users.Often times, people are visiting your website because they are seeking out something. You want to ensure that they are finding what they are looking for quickly and with ease. You may have the most amazing business model and offer extraordinary customer service, but with a poorly functioning website, you could miss out on a significant amount of business and ultimimately make a bad impression. So what factors do you need to think about for a good website design?
Design meets purpose
A good website will be designed to fit the purpose. A business, a community organisation, a band all have different needs. A good website is designed and built with those needs in mind. It is important that you are clear about what the website is for. What do you want the outcome to be when someone visits your website? What is the action you want them to take? Remember the website is not for you – it is a showcase for what you have to offer and for your potential customers to find out more and ‘buy’ from you or ‘contact’ you.
Your website design needs to look good. The use of colour, fonts and layout has an instant impact and can make someone decide that this is where they can find what they need. Use of carefully selected images and graphics is very important to the look and feel of your website. Too many however, can make the site look untidy and cluttered and are potentially confusing and off putting. Too many graphics can also slow down your site’s performance.
A good website design lets your visitors find what they want quickly and easily, whether they are looking at it on a desktop computer or mobile device they should be able to move around the site quickly and easily.
Your content should be well written, useful and easy to understand. Bite size chunks of meaningful information are better than lengthy, waffling passages of text.
Good domain name
A good domain name is easy to remember and should be associated with your business or organisation.
It can be found by search engines
Your site may be pretty to look at but can it be found by your customers? Using the right keywords and titles for your pages and photos in you content is important for SEO (search engine optimization ) so your site can be found by search engines such as google and appears high in the list of searches for your product or services.
Keeping your website ‘active’
Adding new content to your site on a regular basis is important for improving site visibility in searches. The content could be in the form of news articles, a regular blog, new photos, information about new products/ services, product/ service reviews or adding new page or section with a new topic.