Aside from publishing high quality content, the most important thing is to get visitors (traffic) to your website. How do you get visitors to your website? Here are some practical ideas to get you off the mark right away!
POST ON TWITTER USING HASHTAGS
Twitter is an awesome marketing tool for website owners. One of the best ways to get your content noticed is to use hashtags relevant to your audience.
A handy free tool like Hashtagify allows you to search for hashtags you’re considering using and view popular related hashtags.
From these results, you can find well-known hashtags to add to your tweets – just be careful not to use too many tags. Two to three are best to avoid looking spammy!
If you don’t have time to spend on Twitter, consider using a scheduling app like Hootsuite to plan your social media content for the week ahead.
SHARE LINKS ON FACEBOOK GROUPS
There is likely to be at least one active Facebook group related to your topic (use the search field on Facebook). And because they are already focused on a niche, they are a powerful way to build a loyal audience and traffic quickly!
Many groups offer ways to share your content with others, for example, posting links on particular days. If you’re sharing your content, it’s important to be authentic by creating conversation with other members and never just spamming.
JOIN PINTEREST GROUPS
Pinterest is one of the most underrated methods of growing your blog traffic. Engaging with other users is guaranteed to boost your website hits, providing you use the right strategy.
A Pinterest group board is one with several contributors and it normally has a small two-person icon in bottom right hand corner. Group boards tend to have more followers than regular boards, meaning more people will re-pin your content and visit your site.
To find groups boards in your niche, take a look at PinGroupie. This free tool reveals how many subscribers and re-pins a board has. If you want to join a group board, you’ll usually need to email the Pinterest account holder to get an invite to pin on that board.
SHARE POSTS ON STUMBLEUPON
StumbleUpon is more of a social bookmarking site than social media. It’s a site where users can share their web pages and readers can decide whether to interact with the content shown.
StumbleUpon has over 25 million users but if you want readers to stay on your site and visit other pages, you need to ensure your site is well optimised with engaging article headlines, clear photographs and easy to read quality content.
COMMENT ON WELL-KNOWN BLOGS IN YOUR NICHE
While commenting on popular blogs in your niche may seem like an exhausting exercise, it’s still one of the most effective methods for getting traffic to your site.
Instead of spamming other blogs with your website URL, craft thoughtful comments related to the blog content and leave your site link as a by-line – this is a genuine way of attracting new readers to your website.
Set up Google Alerts for related phrases to be emailed to you when blogs post on a topic you can comment on!